Energy And Fitness Industry
Another result of the economic decline is the amount of time our nation spends towards trying to pick up the pieces of their crumbling financial situation. No time or energy is left for physical activity, which is vital to our health and well being. The problem is intensified by the fact that the economic crisis also encourages unhealthy behavioral patterns – poor nutritional habits, smoking, alcohol, and less movement. Many people are experiencing the resulting health problems that come with these unhealthy habits, and they are looking to the energy and fitness industry to keep up. Between 2001 and 2007, there was a 516% growth in energy-drink sales, and today, 35% of teens and 45% of young adults drink an energy drink every day. Studies indicate that today energy drinks actually outsell soft drinks 2 to 1, proving to be hands-down the most profitable and fastest-growing sector of the beverage industry.
Anti-Aging / Healthy Aging Industry
According to the Centers for Disease Control and Prevention and the Merck Institute of Aging, growing old in a socio-economic rough time, only compounds problems for the baby boomer generation. Beginningin 2012, nearly 10,000 Americans will turn 65 every day, and by 2030, 20% of the population will have passed their 65th birthday. The aging of America, however, is more than a matter of numbers. The average 75 year old has three chronic conditions and uses five different prescription drugs. Unfortunately, the CDC and the Merck Institute of Aging report America's Health Care workforce lacks the training to provide appropriate care, and it is wholly UNPREPARED for the coming senior boom. This means that, if retirement reserves continue to dwindle and the Health Care system does not devise a way to support the great influx, within the next two decades the baby boomer generation will need to rely greatly on generation X and Y to sustain them.